Estée Lauder is planning to release an iPod app for its fragrance Ascent. The iPod app will debut at Nordstrom in the U.S. at the end of May, to coincide with the store’s Half Yearly Sale. The application is available in 10 languages. WWD reports, “The program, built using the principles of aromachology, psychographics and kinesthetics, takes consumers through a series of questions with a scientific background,” said Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos.
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