According to stylelist.com, “Essence — a value cosmetics brand that is sold in 30 European countries — has finally debuted their concept of fun, playful cosmetics for less than $5 a pop to the aisles of Ulta stores and Ulta.com. The line is especially known for their dizzying array of 99 cent nail polish flavors, which can be adorned with peel-off nail art stickers and artisan paints. Other options more typical of higher end lines include false lashes, multiple pigment concealer wheels and baked eyeshadow pots made in Italy. “The market here is very competitive, and one of our biggest challenges was getting clear instructions on what you can and can’t use in cosmetics here. It can be so confusing. European regulators are much more clear,” says Karin Lisci, senior supply chain manager.
Image via stylelist.com
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