The Australian-based Hissyfit beauty brand is now planning to make it’s cosmetics line debut in America. Hissyfit is currently available at Henri Bendel and select spas in the U.S., is planning to expand the growth of its three-in-one portable products in America and launch a cosmetics line as well. Reggie Wells, Oprah Winfrey’s longtime makeup artist serves as Hissyfit’s International Creative Director and advisor for the development of the color cosmetics line which is scheduled for fall. The cosmetics line is said to raise awareness through his recognition for high-profile artists like Halle Berry, Brooke Shields and Beyonce. “In the U.S., I think we have a lot of opportunity. It had limited distribution, and I think that, with Reggie on board and with what we are trying to do, people will definitely start hearing more and more about it,” senior marketing manager Janice Lee told WWD.
Image via stylelist.com
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