Estée Lauder Launches iPod App

Estée Lauder is planning to release an iPod app for its fragrance Ascent. The iPod app will debut at Nordstrom in the U.S. at the end of May, to coincide with the store’s Half Yearly Sale. The application is available in 10 languages. WWD reports, “The program, built using the principles of aromachology, psychographics and kinesthetics, takes consumers through a series of questions with a scientific background,” said Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos.

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Estée Lauder Announces Models as New Global Beauties

Estée Lauder brand has announced French model Constance Jablonski and Chinese model Liu Wen will be their newest global beauties. Both women will be featured in the global advertising campains which will debut June 2010. Other global beauties include, Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow.

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