Jeanine Lobell Joins Kevyn Aucoin Beauty

Former Stila exec, Jeanine Lobell, has been announced as Chief Creative Director of Kevyn Aucoin Beauty. Kevyn Aucoin Beauty was launched by the late famed celebrity makeup artist Kevyn Aucoin in 2001. Lobell will use her beauty industry expertise to honor the vision of the Kevyn Aucoin Beauty. “We want to go back to the high quality of the original packaging — to save money — that had gotten downgraded in the last few years, and I’d like to layer in more formulas,” Lobell told WWD. “For instance, most of the foundation in the line is full coverage. I’d love to add a more nude-skin look to the options. Mostly, I want this brand to have the life it always deserved.”

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M.A.C. Cosmetics Launches Mobile Website

M.A.C. Cosmetics’ impressive lines of back to back collections is not the latest advancement from the global beauty brand; M.A.C has announced their new mobile website which is compatible with most mobile devices. The mobile site allows users to browse their website and buy products online with free shipping on products over $50. The site is easy to navigate through categories like new products, lips, eyes, face and the site even offers how-to makeup application videos with leading industry experts.

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Elizabeth Arden Releases New Spa-Accessories

Soon to be available at Bed, Bath and Beyond retailers all over the country is a new line of towels, slippers and robes, inspired by the luxury spa experience by Elizabeth Arden. According to WWD, the collection is dubbed Elizabeth Arden The Spa Collection, it will feature high-end turkish cotton in 12 shades, and will cost from $12.99 to 59.99.

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Stella McCartney Launches Sheer Stella Fragrance

Stella McCartney has launched Sheer Stella, a new fragrance which has a multitude of rose notes like including Bulgarian rose, Celestial Rose, Rose Absolute and Iranian Organic Rose. The bottle is adorned with sheer rose images in a sleek limited-edition Sheer Stella bottle which was designed by British artist Philip Jones, an internationally renowned London-based painter who has most recently exhibited work in Madrid. The 3.3 Eau de Toilette Spray retails for $62 and is available at Sephora.com.

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Bobbi Brown Summer 2010: Bobbi’s Beach Club Collection

Bobbi Brown has a new makeup collection, The 2010 Summer Collection is called Bobbi’s Beach Club which is currently available exclusively at Nordstroms. The collection includes Beach Shimmer Brick Compact – $38.00, Metallic Long Wear Cream Eyeshadow – $22.00, and Long Wear Cream Eyeshadow – $22.00. The collection will also be available at www.bobbibrown.com and at counters in May.

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Thierry Mugler Gold Collection for Summer 2010

Available this month is the Thierry Mugler Gold Collection for Summer 2010. The collection features several products like Precious Gold Stones ($60.00), Ombre Stellaire ($40.00), and Latex Gloss ($33.00) available in five shades, Rasberry, Hearty Pink, Light pink, Beige, Chocolate Brown. “Gold is the most beautiful and precious source of light. It gives every woman an exceptional aura, like only a sun goddess of an evening would.” — Thierry Mugler

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Tarte’s 24/7 Natural Lip Sheers in 3 New Shades

Tarte Cosmetics has released three new shades of their popular 24/7 Natural Lip Sheer line up. The new shades are Dawn (a shimmering golden nude), Twilight (a shimmering peach nude) and Sunday (a shimmering deep pink). The shades retail for $16 and are available at Sephora, tarte.com, and beauty.com. The 24/7 Lip Sheer contains a hint of color with an SPF of 15.

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TokiDoki and Sephora Collaborate on Beauty

According to stylelist.com, “TokiDoki is the brainchild of Italian artist Simone Legno, whose special brand of animation is a cross between Japanese anime and Italian suave. The cosmetics bags, palettes, bronzers, eye liners and lipsticks feature his trademark animations, figurines and characters in color pop hues and clean curvaceous packaging. “In the 80s, Italy was really bombarded with Japanese animation and TV shows, sushi, etc,” Legno told me of his early inspirations. “When I was 19 I traveled to Japan for the first time and I’ve been back 20 times since. I feel a sense of belonging there.” “We developed an interesting eyeliner, and it’s wonderful to draw on the skin,” said Legno. The collection is available at Sephora and features product like lip gloss, mascara, and eyeshadow.

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‘Mood’ Nail Polish by Perfect Formula Launching This Summer

According to stylelist.com, “Perfect Formula is launching a summer nail polish line that changes color depending on your mood. The secret lies in the changes of body heat, which triggers the polish to either transform into cool, deeper tones or warm, brighter hues. Our body temperature cools as we relax or are happy, and heats up when we’re excited, nervous or angry. A crop of sunny pastel shades with offbeat shades like buttercream, light green and lavender will also launch beside the mood changers in June, and are expected to be a hit among the brand’s loyal QVC following.

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Tocca Beauty Releasing New Lip Gloss Collection

Tocca Beauty is releasing a new lip gloss collection through Sephora this week. The Baci lip gloss retails for $14 and the rollerball application aids in a smooth glossy finish. According to Sephora.com, “the new lip gloss has scents and ingredients from the sweet vanilla Baci of Catania, to the raspberry Baci from Salina, to the fresh cucumber Baci from Amalfi, these watery-yet-nourishing lip glosses deliver aloe, vitamin E, olive oil, and shea butter to keep your lips kissable.”

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MAC To the Beach for Summer 2010

MAC Cosmetics will release soon release a new ready for fun in the sun collection, MAC to the Beach which plays heavily on a sandy bronze beach theme. The official release date is May 27th and will be availabloe nationwide at MAC counters and stores. The two-part collection features color products like eye shadow, nail polish, lipstick, lipglass, lip pencil and eye kohl. The second part of the collection features bronze-inspired products like MAC Powder Blush and MAC High-Light Powder. This collection offers a Beach Bag $49.50.

MAC Eye Shadow
• Sand & Sun: Light Peach (Matte)
• Firecraker: Frosted Mid-Tone Red Orange (Veluxe Pearl)
• Sweet & Punchy: Bright Yellow Green (Veluxe Pearl)
• Shimmermoss: Green with Green Pearl (Veluxe Pearl)
• Humid: Intense Green with Shimmer (Frost)

MAC Lipstick
• BeachBound: Sheer Frosted Pale Peach (Glaze)
• Lazy Day: Light Dirty Blue Pink (Lustre)
• Thrills: Rosy Copper with Gold Pearl (Frost)
• FunBathing: Mid-Tone Bronzed Plum (CremeSheen)

MAC Lipglass
• Easy Lounger: Light Baby Pink with Multi-Dimensional Pear
• Flurry of Fun: Sheer Sparkly Peach
• Splashing: Mid-Tone Blue Pink with Soft Gold Pearl

MAC Lip Pencil
• Life’s a Breeze: Soft Pink
• Temperature Rising: Loudmouth Orange

MAC Eye Kohl
• Float on By: Dark Green Turquoise
• Rosemary & Thyme: Mid-Tone Olive Gold with Shimmer

MAC Powder Blush
• Hipness: Intense Coral with Soft White Pearl (Frost)
• Get-Away Bronze: Mid-Tone SunTan (Frost)
MAC High-Light Powder
• Marine Life: Multicolour Pressed Powder
MAC Nail Lacquer
• In the Buff: Muted Taupe Avocado (Cream)
• Scorcher: Creamy Bright Coral Red (Cream)
MAC To The Beach Bag $49.50

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Diet Coke Partners with Nails Inc.

Diet Coke has inked a deal with Nails Inc. and the four-piece collection of nail polishes can be ordered online through Asos.com, which has a partnership with the soda brand. According to stylelist.com, “The four-piece collection reportedly includes the nude London hue, a deep purple nod to Paris, a passionate red for Milan and a bright fuchsia pink for NYC.”

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Guerlain Summer Collection 2010: Dazzling Radiance

Guerlain has released a collection just in time for summer, Dazzling Radiance, which is currently available at Saks Fifth Avenues, Nordstroms, Neiman Marcus’, Sephora, Bloomingdales’, and Bergdorf Goodman. The collection features Ombre Éclat 4 Shades (Eyeshadow) – $59.00, KissKiss Baby (Lipstick) – $31.00, According to beautifulmakesearch.com, “The collection is based around it’s famous Météorites Perles, that have been newly formulated for even more luminosity. These new Pearls with a Purpose, feature soft, delicate shades with a twist of audacity. These two limited edition items were designed to continue to capture this summer-time celebration of absolute radiance.

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Estée Lauder Launches iPod App

Estée Lauder is planning to release an iPod app for its fragrance Ascent. The iPod app will debut at Nordstrom in the U.S. at the end of May, to coincide with the store’s Half Yearly Sale. The application is available in 10 languages. WWD reports, “The program, built using the principles of aromachology, psychographics and kinesthetics, takes consumers through a series of questions with a scientific background,” said Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos.

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American Apparel Expands Polish Line

Despite a recall of polishes earlier this year, American Apparel is set to release new shades of it’s high-shine lacquers in addition to new two-in-one base and topcoats. Polishes retail for $6 and can be purchased online through American Apparel’s website or in stores. “The first 18 colors of our nail polish line were an experiment. We picked colors that were beautiful and didn’t set out to necessarily match them with anything. For summer, we saw an opportunity not only to add a few new colors, but also to develop some fresh shades that can coordinate with the tones of our new styles,” says Marsha Brady, a creative director for American Apparel.

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Hissyfit Plans to Launch Cosmetics Line in USA

The Australian-based Hissyfit beauty brand is now planning to make it’s cosmetics line debut in America. Hissyfit is currently available at Henri Bendel and select spas in the U.S., is planning to expand the growth of its three-in-one portable products in America and launch a cosmetics line as well. Reggie Wells, Oprah Winfrey’s longtime makeup artist serves as Hissyfit’s International Creative Director and advisor for the development of the color cosmetics line which is scheduled for fall. The cosmetics line is said to raise awareness through his recognition for high-profile artists like Halle Berry, Brooke Shields and Beyonce. “In the U.S., I think we have a lot of opportunity. It had limited distribution, and I think that, with Reggie on board and with what we are trying to do, people will definitely start hearing more and more about it,” senior marketing manager Janice Lee told WWD.

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Color Me Blue: BlueMercury.com

Looking for the ultimate online beauty destination? Well look no further! Bluemercury.com is your new go to website for makeup, skincare, body care, haircare, and fragrance & candles needs. Marla Malcolm Beck is the founder, CEO, and visionary behind bluemercury inc. Bluemercury inc. is the nation’s leading luxury beauty products and spa retail chains. The website is derived from the company and offers the finest in high-end luxury products and there are 24 locations from coast-to-coast which carry over 60 indulgent beauty brands from around the world. For the latest in bluemercury.com and bluemercury inc. visit Beck’s beauty blog, www.marlasbeautyblog.com and followed her on Twitter: @BeautyCEO

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Degree(R) Teams up with Lilith 2010

According to prnewswire.com, “Degree Women Natureffects is sponsoring Lilith 2010, the hottest outdoor music festival of the summer, to celebrate women and the uplifting effects of nature. Degree is also offering one lucky woman the chance to get outside, get inspired and go on tour with Lilith where she’ll report live, sharing interviews with talented female artists including Court Yard Hounds, who release their self-titled debut album today. From now until June 3, 2010, fans can visit Facebook.com/DegreeWomen to enter Degree’s Daring Reporter Contest by submitting a photo and video or short essay to share why they should be the one to hit the road this summer and get the scoop at Lilith for fans. The winner will travel to some of the top tour stops, gathering photos, video and exciting content to share online.
“Degree Women and Lilith are all about celebrating women, and I know when I’m on stage I feel empowered, so I’m looking forward to sharing that experience this summer with all the fans,” says Robison. “The Degree Daring Reporter Contest is such a great opportunity for one lucky winner to document her travels and share it with others.”


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Diane Kruger Is the New Face of Calvin Klein Beauty

Calvin Klein recently selected Diane Kruger as the brands spokesperson who is set to appear in international print and TV ads for the design house’s latest fragrance, Calvin Klein Beauty. Kruger has previously been featured in L’Oréal cosmetics campaigns as well. According to stylelist.com, “The glamorous jet-setter — who divides her time between Paris and Vancouver — is a fashion darling and has close friendships with designers like Karl Lagerfeld.”

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Vivica A. Fox Releases Promo Pics for Wig Line

Hollywood actress and former 50 cent flame, Vivica A. Fox has announced on her website VivivaFoxHair.com and through Facebook she will release her anticipated wig line Spring 2010. The line features wigs and extensions and offers short, medium, long, highlighted, curly, and colored tresses.

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Calvin Klein Has A Gift For Mother’s Day

If your Mom is a classic beauty who loves a sweet yet provocative scent then opt for Calvin Klein’s Euphoria Mother’s Day Gift Set. Available at skinstore.com, this $108 value is available for $75 while supplies last. The gift set includes Euphoria Eau de Toilette Spray, 3.4oz, Euphoria Body Emulsion, 3.4oz , and Euphoria Eau de Toilette Rollerball, 0.33oz.

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“Hurraw”! For Organic Vegan LipBalm!

Searching for the perfect lip moisturizer but not necessarily an uber girly lipgloss or lipstick kinda girl? Try Hurraw Balm, a new line of innovative all-natural, organic and vegan lipbalms that are affordably priced at $4 each and available through HurrawBalm.com in fruit flavors like Coconut, Vanilla Bean, Orange, Mint, Lemon, Chocolate and Orange. Buy one today at HurrawBalm.com

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European Brand Essence Debuts in U.S.

According to stylelist.com, “Essence — a value cosmetics brand that is sold in 30 European countries — has finally debuted their concept of fun, playful cosmetics for less than $5 a pop to the aisles of Ulta stores and Ulta.com. The line is especially known for their dizzying array of 99 cent nail polish flavors, which can be adorned with peel-off nail art stickers and artisan paints. Other options more typical of higher end lines include false lashes, multiple pigment concealer wheels and baked eyeshadow pots made in Italy. “The market here is very competitive, and one of our biggest challenges was getting clear instructions on what you can and can’t use in cosmetics here. It can be so confusing. European regulators are much more clear,” says Karin Lisci, senior supply chain manager.

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Mary Kay’s Limited-Edition Mother’s Day Fragrance Sets

Mary Kay is offering three limited-edition gifts sets just in time for Mother’s Day. The sets which are offered in pink (Bella Belara), yellow (Journey) and blue (Belara) retails for $55.00 and are available through Mary Kay’s website while supplies last. Each set is different and includes products like eau de parfum, shower gel, and body lotion. An indulgent gift set with an invigorating blend of luminous florals and creamy notes. According to MaryKay.com, The silky scented shower gel cleanses skin and leaves it feeling refreshed. The shower gel also can be used for shaving. The rich body lotion hydrates and leaves skin with a beautiful scent.”

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