Keri Hilson the two-time Grammy nominee affectionately known by her friends and fans by the self-imposed stage name, “Miss Keri-Baby” will now be the face of Avon’s Imari fragrance. Hilson joins the ranks of Jennifer Hudson, Patrick Dempsey, Reese Witherspoon, and Zoe Saldana as a beauty ambassador. According to WWD, Hilson, “appeals to young, Twitter-savvy consumers and potential representative recruits.” Seems the company wants their Avon ladies younger and younger. Avon is also hoping to capitalize on social networking to spread the word about Hilson’s latest venture and possibly attract a younger demographic for the fragrance.
Image via stylelist.com
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