Dove one of the leading beauty and health manufacturers has decided to step outside of the box and try targeting the male market to promote Dove’s line of male beauty products. Creative and practical, Dove decided to use a marketing campaign with the help of Facebook and other media outlets to reach as many male consumer as possible. Even more impressive they released a commercial that debuted during this years’ superbowl to attract an even larger audience. Drew Brees of the New Orleans Saints has signed on as a spokesperson. Dove has an active Facebook page with over 113,000 fans of its Facebook page, and it uses the “Men+Care” mantra to push its men’s line of products.
Image via insidefacebook.com
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