Keri Hilson Is The New Spokesmodel for Avon’s Imari Fragrance

Keri Hilson the two-time Grammy nominee affectionately known by her friends and fans by the self-imposed stage name, “Miss Keri-Baby” will now be the face of Avon’s Imari fragrance. Hilson joins the ranks of Jennifer Hudson, Patrick Dempsey, Reese Witherspoon, and Zoe Saldana as a beauty ambassador. According to WWD, Hilson, “appeals to young, Twitter-savvy consumers and potential representative recruits.” Seems the company wants their Avon ladies younger and younger. Avon is also hoping to capitalize on social networking to spread the word about Hilson’s latest venture and possibly attract a younger demographic for the fragrance.

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Avon Scoops Up Liz Earle, Her Company That Is

Avon has successfully acquired Liz Earle Beauty Co. Limited, a UK-based full –service beauty brand of skincare products offering head-to-toe skincare products with natural ingredients. The acquisition merges Liz Earle Beauty Co. as a part of Avon’s global skincare portfolio. To Avon’s credit the acquisition will strengthen its global leadership and better position it within the aging skincare industry. Andrea Jung, Avon’s chairman and chief executive officer, said, “We are delighted to welcome Liz Earle Naturally Active Skincare to Avon, and we see this new partnership as a perfect fit for both companies. Liz Earle’s tightly edited range of award-winning, naturally active skincare products is highly complementary to Avon’s anti-aging skincare and broader beauty portfolio. It also represents a long-term opportunity to develop a stand-alone Liz Earle direct-selling Representative channel.”

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Avon Launches Hello Green Tomorrow Initiative

Avon Products recently announced the launch of its global environmental mobilization in more than 65 countries called Hello Green Tomorrow. Its mission is to restore the South American Atlantic Rainforest, making this the first time the company has collaborated on an external environmental issue. Avon will contribute $1 million dollars to The Nature Conservancy to replant 1 million trees in the Atlantic Rainforest in South America. The rainforest is steadily depleting which also destroys it’s ecosystem. The effects of global climate changes, pollution, and cutting down trees negatively affects and impacts human livelihood, wildlife, water and tree preservation. All trees planted through this collaboration will also help support the United Nations Environment Programme Plant for the Planet: Billion Tree Campaign.

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