MAC To the Beach for Summer 2010

MAC Cosmetics will release soon release a new ready for fun in the sun collection, MAC to the Beach which plays heavily on a sandy bronze beach theme. The official release date is May 27th and will be availabloe nationwide at MAC counters and stores. The two-part collection features color products like eye shadow, nail polish, lipstick, lipglass, lip pencil and eye kohl. The second part of the collection features bronze-inspired products like MAC Powder Blush and MAC High-Light Powder. This collection offers a Beach Bag $49.50.

MAC Eye Shadow
• Sand & Sun: Light Peach (Matte)
• Firecraker: Frosted Mid-Tone Red Orange (Veluxe Pearl)
• Sweet & Punchy: Bright Yellow Green (Veluxe Pearl)
• Shimmermoss: Green with Green Pearl (Veluxe Pearl)
• Humid: Intense Green with Shimmer (Frost)

MAC Lipstick
• BeachBound: Sheer Frosted Pale Peach (Glaze)
• Lazy Day: Light Dirty Blue Pink (Lustre)
• Thrills: Rosy Copper with Gold Pearl (Frost)
• FunBathing: Mid-Tone Bronzed Plum (CremeSheen)

MAC Lipglass
• Easy Lounger: Light Baby Pink with Multi-Dimensional Pear
• Flurry of Fun: Sheer Sparkly Peach
• Splashing: Mid-Tone Blue Pink with Soft Gold Pearl

MAC Lip Pencil
• Life’s a Breeze: Soft Pink
• Temperature Rising: Loudmouth Orange

MAC Eye Kohl
• Float on By: Dark Green Turquoise
• Rosemary & Thyme: Mid-Tone Olive Gold with Shimmer

MAC Powder Blush
• Hipness: Intense Coral with Soft White Pearl (Frost)
• Get-Away Bronze: Mid-Tone SunTan (Frost)
MAC High-Light Powder
• Marine Life: Multicolour Pressed Powder
MAC Nail Lacquer
• In the Buff: Muted Taupe Avocado (Cream)
• Scorcher: Creamy Bright Coral Red (Cream)
MAC To The Beach Bag $49.50

images via temptalia.com

Diet Coke Partners with Nails Inc.

Diet Coke has inked a deal with Nails Inc. and the four-piece collection of nail polishes can be ordered online through Asos.com, which has a partnership with the soda brand. According to stylelist.com, “The four-piece collection reportedly includes the nude London hue, a deep purple nod to Paris, a passionate red for Milan and a bright fuchsia pink for NYC.”

image via stylelist.com

Guerlain Summer Collection 2010: Dazzling Radiance

Guerlain has released a collection just in time for summer, Dazzling Radiance, which is currently available at Saks Fifth Avenues, Nordstroms, Neiman Marcus’, Sephora, Bloomingdales’, and Bergdorf Goodman. The collection features Ombre Éclat 4 Shades (Eyeshadow) – $59.00, KissKiss Baby (Lipstick) – $31.00, According to beautifulmakesearch.com, “The collection is based around it’s famous Météorites Perles, that have been newly formulated for even more luminosity. These new Pearls with a Purpose, feature soft, delicate shades with a twist of audacity. These two limited edition items were designed to continue to capture this summer-time celebration of absolute radiance.

image via beautifulmakeupsearch.com

Estée Lauder Launches iPod App

Estée Lauder is planning to release an iPod app for its fragrance Ascent. The iPod app will debut at Nordstrom in the U.S. at the end of May, to coincide with the store’s Half Yearly Sale. The application is available in 10 languages. WWD reports, “The program, built using the principles of aromachology, psychographics and kinesthetics, takes consumers through a series of questions with a scientific background,” said Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos.

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American Apparel Expands Polish Line

Despite a recall of polishes earlier this year, American Apparel is set to release new shades of it’s high-shine lacquers in addition to new two-in-one base and topcoats. Polishes retail for $6 and can be purchased online through American Apparel’s website or in stores. “The first 18 colors of our nail polish line were an experiment. We picked colors that were beautiful and didn’t set out to necessarily match them with anything. For summer, we saw an opportunity not only to add a few new colors, but also to develop some fresh shades that can coordinate with the tones of our new styles,” says Marsha Brady, a creative director for American Apparel.

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Hissyfit Plans to Launch Cosmetics Line in USA

The Australian-based Hissyfit beauty brand is now planning to make it’s cosmetics line debut in America. Hissyfit is currently available at Henri Bendel and select spas in the U.S., is planning to expand the growth of its three-in-one portable products in America and launch a cosmetics line as well. Reggie Wells, Oprah Winfrey’s longtime makeup artist serves as Hissyfit’s International Creative Director and advisor for the development of the color cosmetics line which is scheduled for fall. The cosmetics line is said to raise awareness through his recognition for high-profile artists like Halle Berry, Brooke Shields and Beyonce. “In the U.S., I think we have a lot of opportunity. It had limited distribution, and I think that, with Reggie on board and with what we are trying to do, people will definitely start hearing more and more about it,” senior marketing manager Janice Lee told WWD.

Image via stylelist.com

Color Me Blue: BlueMercury.com

Looking for the ultimate online beauty destination? Well look no further! Bluemercury.com is your new go to website for makeup, skincare, body care, haircare, and fragrance & candles needs. Marla Malcolm Beck is the founder, CEO, and visionary behind bluemercury inc. Bluemercury inc. is the nation’s leading luxury beauty products and spa retail chains. The website is derived from the company and offers the finest in high-end luxury products and there are 24 locations from coast-to-coast which carry over 60 indulgent beauty brands from around the world. For the latest in bluemercury.com and bluemercury inc. visit Beck’s beauty blog, www.marlasbeautyblog.com and followed her on Twitter: @BeautyCEO

image via bluemercury.com