Tuesday, December 29, 2009

Beyonce' Sizzles with new "Heat" Fragrance


That's right beauts and gentlemen, the world-renown renaissance woman we know and love as Beyonce' is set to launch her very own fragrance "Heat" in February 2010!

“I’ve been working on it for a while now," the singer told WWD. "I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it."

Her fragrance line will include an eau de parfum ($39–$59) and a sparkling body lotion ($24). Am I the only one besides the Beyonce "Stans" that highly anticipate this release? Beyonce always delivers and I'm sure this scent will be nothing short of remarkable!

"When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project," she told WWD. "I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever."

Check out her teaser site to get the latest news on her "Heat" fragrance: http://readytocatchthefever.com/

Source: WWD

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