Eva Longoria Debuting Fragrance in April

Eva Longoria is joining the ranks of the Hollywood elite who have used their superstar prowess to launch fragrance lines. Eva by Eva Longoria debuts April 2010 and has top notes of of citrus, neroli, bergamot tea and aldehydes. The heart notes include sheer jasmine, muguet, violet and freesia, and the scenes features base notes of skin musk, amber and sandalwood. “I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Longoria to WWD. “But I enjoyed the process. [I wanted] to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

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Akon Jumps Into The Fragrance Game With Konvict Cosmetics

Internationally known singer-songwriter and the most recognizable face behind Konvict Muzik, Akon, can add fragrance designer to his long list of accomplishments. The “Konvict” for men and women fragrance line launched in partnership with his newly formed Konvict Cosmetics International LLC. “We are excited and honored to launch “Konvict” with Akon which we project strong sales in this celebrity fragrance market,” said Managing Director of Konvit Cosmetics Jack Aini. Adding to his humanitarian work, 10% of the fragrance proceeds will be donated to Akon’s Konfidence Foundation which benefits underprivileged African youth. The fragrance is also teaming up with Akon’s campaign targeted toward youth, “Break Free Live The Dream” which encourages youth to experience freedom from distractions that may differ their dreams. Konvict fragrances can be purchased online at: www.akonfragrances.com

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Kim Kardashian’s Fragrance Logo in Legal Woes

What many thought was clever branding and marketing for Kim Kardashian’s debut fragrance line, which debuted nationwide in

Sephora this February may prove to be a legal headache for the model, reality star and entrepreneur. Her fragrance, titled the same as her namesake bears a double K logo on the perfume bottle. Korcula, a jewelry line, by creator Lindley Bertin also bears a double K logo and Bertin alleges the logo was used for Kim’s perfume without her permission. Bertin has sought legal representation by high-powered attorney David Boies to resolve the dispute.

Bertin told StyleList, “I am disappointed that someone would take something from me that I put so much time, energy, and money into creating.”

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