Wednesday, February 24, 2010

Sarah Jessica Parker's New Fragrance: SJP NYC


Not only is Sarah Jessica Parker a fashion icon and movie star but this renaissance woman is set to launch her sixth scent with Coty Prestige, SJP NYC. Her other fragrances Lovely, Covet, Dawn, Twilight and Endless have been successful and I'm sure this one will follow suit. The SATC-inspired SJP NYC is deliciously yummy with top notes of white osmanthus,Italian mandarin, wild red strawberries, mimosa and red rose damascenia, honeysuckle, vanilla absolute, rum flavor and a base of creamy musk. Perfect for the budding socialite on-the-go, SJP NYC will be released in Macy's February 2010. In May, with the highly-anticipated release of the second 'Sex and the City' movie, the fragrance will be featured in an additional 1,500 department and specialty stores in the U.S. and in 16 countries. A cuff bracelet with solid perfume will debut in May. The fragrance collection includes eau de toilette in three sizes and body lotion, priced between $25-$49.



Parker is wearing a stunning Oscar de la Renta dress in the advertising campaign which was styled by Elle creative director Joe Zee. The colorful packaging was designed with Carrie Bradshaw’s famously over-stuffed designer closet in mind.

Photos Via: www.mimifroufrou.com

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