Thursday, February 25, 2010

H&M Launches New Organic Skincare Line in March



This March the street-chic global retailer H&M (Hennes & Mauritz) will launch a line of skincare products certified with organic ingredients. All of the products in the seven piece collection have been certified by Ecocert (Ecocert is Europe’s biggest certification body for organic and natural cosmetics)and are available in either raspberry and melon or lavender and mint fragrance combinations with recyclable packaging. The shower gel ($4.95), body scrub ($4.95), body lotion ($4.95), hand cream ($4.95), lip balm ($4.95), toiletry bag ($7.95) and make-up bag ($4.95) are all affordable and moderately priced.

Make-up Bag


Toiletry Bag


According to H&M's official press release:

Nature gives us the best ingredients, which is why it makes so much sense to work with organic and natural ingredients in this new range of everyday essentials from H&M. Shower gel contains the juice of organic apples, while organic apple juice and apricot seeds are key ingredients in the body scrub. Organic apple juice and oils from sunflower seeds make up an essential part of the body lotion, while the hand cream has organic apple juice and oils from organic almond seeds. The lip-balm has the key organic ingredients of jojoba and beeswax, and all of the products are scented with natural perfumes derived from essential oils, sold in recyclable packaging.

“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.

Photos Via: H&M

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