Maybelline New York, an innovative and successful world-renown cosmetics company has just announced its lineup for the highly-anticipated Mercedes Benz Fashion Week. Brand positioning and sponsorship are key as Maybelline New York will serve as cosmetics sponsors for Z Spoke by Zac Posen, Gwen Stefani's L.A.M.B.,BCBG Max Azria, DKNY, Michael Angel, Vivienne Tam, Custo Barcelona and Carlos Miele.
Maybelline New York continues to take inspiration from fashion by translating backstage trends into our cosmetics collections," said David Greenberg, president of Maybelline New York-Garnier USA, in a statement. "Our continued association with Mercedes-Benz Fashion Week allows us to take part in creating the makeup looks that we will all see on the faces of women around the world next spring. It's exciting to make stylish, on-trend beauty looks available to every woman."
Accordign to stylist.com, "Maybelline's global makeup artist Charlotte Willer -- who's a backstage and advertising favorite -- will head up the makeup team, as she has for the past two seasons."
image via maybelline.com
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